Lynda.com- Social Media Marketing with Facebook and Twitter (Updated 5/17/2011) 396 MB
Author: Anne-Marie Concepcion
Duration: 04h 24m
Released on: 10/16/2009
Updated: 5/17/2011
Level: Intermediate
Exercise files: Yes
Software works on:Mac and Windows
Description
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter.
Duration: 04h 24m
Released on: 10/16/2009
Updated: 5/17/2011
Level: Intermediate
Exercise files: Yes
Software works on:Mac and Windows
Description
In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter.
Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Topics include:
Understanding online marketing
Keeping business and personal accounts separate
Developing a marketing funnel strategy
Creating a branded Twitter page background
Optimizing tweets to help them go viral
Leveraging the latest Facebook features for pages
Creating targeted Facebook social ads
Customizing Facebook pages with iFrames
Using Twitter and Facebook analytics to measure impact
Reducing your workload with social media management programs
Download
One Part 396 MB
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